We work with leaders committed to greatness and focused on positive change. Leaders building institutions, movements, experiences, products, and services that fuel meaningful progress.
Leaders recognizing the need for a brand as they take on complex challenges and hopeful opportunities, and the aspiration to create change at scale. Our clients are looking for world class expertise, deep listening skills, insightful analytics and visionary imagination.
We have worked across diverse markets and companies. Global enterprises seeking a fresh perspective to sharpen their brand. Private companies looking to strengthen leadership and relevance. Ambitious early stage entrepreneurs seeking to make a mark and break from the pack. Government agencies re-inventing and re-defining. Non-profits seeking to ratchet up their relevance. Celebrities wanting to make a difference. Every challenge is unique, and every brand is original.
Public Companies and Global Enterprises
Brand innovation for strategic services opportunities
Global re-branding and innovation
Branding of U.S. innovation labs
B2B re-branding in financial services
Re-branding in U.S.
Brand identity and marketing making Qwest into #4 telecom player
Millennial brand adaptation and innovation
Brand insights and innovation for relevance across key target groups for all divisions
Global brand elevation and brand marketing
Internal brand alignment for stronger workforce engagement
Brand adaption to female market in financial services and innovation
Brand Strategy for Outsourcing and Business Consulting
Brand innovation for strategic services opportunities
Global re-branding
Brand equity study and brand insights
Created new brand and all marketing for the nation’s first AI-powered company health plan services company.
Private Companies
Built this brand with Made from the Best Stuff on Earth
Re-brand in the U.S. for millennials
Brand expansion, architecture, innovation
Corporate brand identity, brand architecture
Brand innovation and adaptation
Brand expansion strategy
Brand strategy
Brand strategy for revolutionary helmet safety technology
Brand extension and innovation
Re-branding, brand extension, innovation and marketing
Brand identity of revolutionary system of electric workpower vehicles
Non-Profits
Global brand strategy, digital branding
Global re-branding, brand architecture
Re-branding of profession and association
Re-branding
Brand Strategy, naming, brand architecture, social change campaign
Re-branding
Brand identity for cultural supercenter
Brand identity of cutting-edge alternative health research center
Brand identity of nation’s oldest and most prestigious PhD Policy School
Re-branding
Brand identity, fundraising proposition
Conceived and launched social change brand and campaign
Government
Re-branding of NAVAIR, Naval Air Systems Command
Brand identity of ECA’s digital community of exchange grant recipients
Re-branding of this ex-FFRDC into a lead Government Consultancy
Re-branding of newly merged and transformed shared services agency
Start-Ups
Brand name
Brand strategy, brand innovation
Brand Identity
Brand strategy, sales and marketing materials
Advised Gisele Bundchen, Jessica Seinfeld, Dr. Mark Hyman and others branding their businesses.